In this agreement, the following words have the following meanings:
Progress Milestones” The time/s from implementation of ‘on-page’ SEO elements to which the Progress Guarantee applies.
Progress Goals” The achievement/s required within the “Progress Milestones” to which the Progress Guarantee applies.
Services” Search Engine Optimisation (SEO). SEO is the process of manipulating elements of a website and references to that website from other websites for the purpose of having that website found and listed by search engines for targeted key phrase searches.
Campaign Particulars” The Campaign Particulars provided by the Company to the Client setting out the Client, Fee, Key Phrases, Minimum Term, Ongoing Fee, Search Engines and Website etc.
Client” The Client, as detailed within the Campaign Particulars and including its representatives.
Company” The Company, as detailed within the Campaign Particulars and including its representatives.
Guarantee Provision” Achieving the Progress Milestones by the Guarantee Term (if applicable).
Key Phrases” The mutually agreed target search phrases for which the Services apply being the Key Phrases, as detailed within the Campaign Particulars..
Term” The period between the Agreement Date and the date this agreement is terminated.
Website” The location defined by the unique resource locator (URL) being targeted by the campaign being the Website, as detailed within the Campaign Particulars.


1. The “Company” guarantees to achieve the “Progress Goals” within the period of the “Progress Milestones” for the “Website” according to the “Campaign Particulars”. In the event that a “Progress Goal” of the guarantee is not met, the “Company” agrees to continue to provide the “Services” free of charge until the “Progress Goal” is achieved. This guarantee does not limit any rights the Client has under the Australian Consumer Law.
a. The guarantee/s offered, if any, are determined prior to the campaign commencing. The “Client” acknowledges that pricing for the “Services” may vary depending on the type of Guarantee offered.
b. The Progress Guarantee Terms apply in addition to the General Terms.
c. The guarantee/s do not apply in the following circumstances:
i. If changes are made to the “Website” by other parties (including the “Client” that adversely affect the search engine rankings of the “Website” (as determined by the “Company”); or
ii. If the “Website” is offline or inaccessible for more than 7 days to the search engines due to a reason not caused by the “Company”.